Cremo Shave Cream VS Wild Willies Beard Lube


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In the market for good shave cream? Confused about which one to buy? Many shaving creams consist of a canned gel that irritates the skin. Instead, check out this comparison of Cremo Shave Cream and Wild Willies Beard Lube!

In this article, we’ll cover:

  • Key similarities and differences

  • Price of Product

  • Available Scent Options

  • Ingredients Quality

Cremo Shave Cream VS Wild Willies Beard Lube: A Summary

Cremo Shave Cream: The Cremo brand is a toiletries brand with competitive prices and big promises of being an exceptional shave cream. They offer a shaving cream that is marketed as "impossibly slick" for a close shave. However, its ingredients list does have some hidden synthetics that can dry out and irritate the skin and facial hair.

Wild Willies Beard Lube: Wild Willies is a men’s beard care brand with a focus on high-quality ingredients, scents, and customer care. Their beard lube product is specifically designed to reduce redness and irritation, even for sensitive skin, at a great price. 

The Overall Winner: Wild Willies offers an excellent product free of harsh additives at an affordable price.

Key Similarities and Differences

Wild Willies Beard Lube

Cremo Shave Cream


  • Made in the US

  • All-natural ingredients

  • No added fragrance

  • Available in one original scent

  • 5 fl oz. of product

  • Happy customers and 5-star reviews

  • Sell price: Under $10


  • Contains perfume

  • Available in five scents

  • 6 fl. oz of product (90 days of supply)

  • No reviews on website

  • Concentrated 

  • Product price: $7.99 

Key Similarities

  • Both shaving creams are formulated to reduce the risk of razor burn, cute, and general skin irritations with a close and smooth comfortable shave 

  • Both offer competitive pricing with free U.S. shipping

Key Differences

  • Ingredients quality: Cremo products contain synthetic perfume, which can dry out the skin and beard hair

  • Scent: Cremo offers five synthetic options while Wild Willies offers one naturally derived original scent

  • Where it’s made: Wild Willies is proudly made in the U.S. while Cremo does not disclose

Price of Product

Wild Willies Beard Lube

This product is offered at the price of $9.86 for a 5-ounce bottle. Plus, when you sign up for a subscription you can get it for $8.87 (10% off). That makes the value $1.97 per ounce. Plus, free shipping is available on any U.S. order of $50 or more. 

Shave Lube

Shave Lube

$ 9.00

The Ultimate Shave  Lube Fortified with the highest quality ingredients, Wild Willies Shave Lube utilizes Caffeine, along with Jojoba and Eucalyptus, to liven up your morning grooming routine and boost your shave game. Shave Lube promotes the benefits of antioxidant… Read More

Cremo Shaving Cream

Original Shave Cream - 6oz.

This product is offered at the price of $7.99 for 6 ounces with no option for a subscription. That makes the value $1.30 per ounce. Plus, they offer free shipping on any order in the U.S. over $40. 

The Winner

For value, Cremo offers a product at a slightly better value of $1.30 per ounce- $.67 per ounce less than Wild Willies.

Available Scent Options 

Wild Willies Shave Lube 

This great-smelling shaving cream is infused with eucalyptus and peppermint essential oils to give you a refreshing and cooling sensation with each shave. No fruity or girly scents here, just natural earthy scents that men love.

Cremo Shaving Cream

Cremo shave cream is available in four distinct scents.

  1. Original shave cream: this citrus shave cream has a subtle citrus scent makes for a bright and fresh scent derived from fruit extracts (contains fragrance)

  2. Sandalwood shave cream: a masculine spin on the original shave cream formula that elicits a forest smell (contains fragrance)

  3. Sage and citrus: a crisp scent inspired by the Pacific Northwest with hints of herbs and fruit (contains fragrance)

  4. Silver water and birch: offers a scent of the alpine waters in the Sierras (contains fragrance)

  5. Cooling: the only option free of synthetic fragrance, with a refreshing blend of peppermint, menthol, tea tree, and eucalyptus

The Winner

Wild Willies is the clear winner for a great smell with no synthetic additives. They focused on one excellent formula with an uncomplicated scent for men.

Ingredients Quality

Wild Willies Beard Lube

What makes a good face shaving cream? Let's review the key ingredients of Wild Willies Beard Lube:

  • Grapeseed oil:  a natural oil full of antioxidants and linoleic acid that can help to reduce any inflammation

  • Olive Fruit oil: another natural oil that is full of nutrients like vitamins A and E, which can help to keep your skin looking healthy and baby soft after a close shave

  • Rice Bran extract: a natural ingredient that has been shown to reduce the appearance of wrinkles

  • Peppermint oil: gives a refreshing and cooling sensation

  • Rosemary oil: helps to soothe the skin

  • Sunflower oil: a natural oil that is full of vitamins A, B, D, and E to help nourish and moisturize your skin

  • Jojoba oil: a natural oil that closely resembles the sebum our skin produces, making it an excellent choice for people with sensitive skin to prevent dryness, acne, and other irritation

  • Eucalyptus oil: a natural oil with soothing and cooling properties

  • Caffeine: can help to reduce the appearance of redness and inflammation from razor burn or dryness

As you can see, each ingredient was hand selected to create an exceptional shave cream. Each one helps to nourish your face and hair follicles for optimal skin health while preventing razor burn and other skin irritation.

Cremo Shaving Cream

Cremo markets it's formula as being filled with barber-grade ingredients that make it “impossibly slick” for astonishingly smooth skin. Let's review key ingredients of their original shave cream formula:

  • Sodium Cocoyl Isethionate: a coconut-based surfactant that helps to create a foamy lather

  • Stearic Acid: a fatty acid derived from vegetable oils that help to thicken the formula and allows it to be spread easily

  • Macadamia Seed oil (Macadamia ternifolia seed oil): a natural oil that helps to soothe and nourish the skin to prevent razor burn

  • Aloe Barbadensis Leaf Juice: a botanical ingredient known for its hydrating properties

  • Calendula Officinalis Flower Extract: known for its anti-inflammatory properties

  • Citrus Limon (Lemon) Fruit Extract: a botanical ingredient full of antioxidants

  • Carica Papaya (Papaya) Fruit Extract: known to soothe the skin

  • Olea Europaea (Olive) Leaf Extract: hydrating to the skin

  • Other essential oils: each scent offers a different blend of essential oils and fruit extracts (in addition to perfume)

While this shaving cream contains some promising ingredients for astonishingly smooth skin, it also contains additives, synthetic thickeners, preservatives, and fragrances- all things that shouldn't be in a skin product.

The Winner

Wild Willies is the winner for offering ingredients that are all derived naturally with no hidden perfumes or preservatives. 

What to Look for in a Shaving Cream

Not all shaving creams are created equal. Here are a few things you should look for:

  • A short ingredient list made up of natural ingredients that you recognize

  • If there are "extra" ingredients, they should be added to help moisturize and soothe the face

  • No synthetic fragrance

  • Smooth formula that lathers well

  • Reduces the onset of razor burn, ingrown hairs, and other signs of irritation

To figure out which shaving cream works best for you, focus on the ingredients. From there, you can experiment if you find one doesn't work as well for your skin type as you hoped.

How to Use Shaving Cream

Now that we know a little more about what makes a good shaving cream, let's talk about how to use it.

  • For the best results, always start with a clean face. This means using a facial cleanser to remove any dirt, oil, or makeup that could be on your skin.

  • Once your face is clean, apply a warm towel to your face for about 30 seconds to open up the pores.

  • Next, take an almond-sized squeeze of shaving cream and massage it into the beard and lightly coat skin(no need for a shaving brush). Be sure to cover the entire area you'll be shaving.

  • For a thicker beard, let your shaving cream soak in as a pre-shave cream

  • Finally, shave as usual. When you're finished, rinse your face with cold water to close the pores.

  • Optional: Apply other nourishing beard and shaving products- like a post-shave balm to help soothe the skin. By following these simple steps, you'll be on your way to achieving a smooth, razor-burn-free shave.

Bottom line - Wild Willies vs. Cremo Shaving Cream

When it comes to shaving creams, Wild Willies offers a product with simple ingredients that is gentle on the face and works great for the best shaving cream possible. Plus, its made in the U.S. and is for sale at a very reasonable price.

Let’s review the winner for each category one more time:

  • Product value: Cremo has the best price per ounce by a few cents

  • Scent options: Wild Willies for no hidden perfumes

  • Ingredient quality and benefits: Wild Willies for offering all naturally derived ingredients

Shave Lube

Shave Lube

$ 9.00

The Ultimate Shave  Lube Fortified with the highest quality ingredients, Wild Willies Shave Lube utilizes Caffeine, along with Jojoba and Eucalyptus, to liven up your morning grooming routine and boost your shave game. Shave Lube promotes the benefits of antioxidant… Read More

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