Shea Moisture Beard Balm vs. Wild Willies Beard Balm: Check Out All the Differences

5 minute read

If you are looking for a great beard balm, you have probably come across both Shea Moisture Beard Balm and Wild Willies Beard Balm. 

They are both popular brands, but which one is the best? In this article, we will compare the two products and help you decide which one is right for you.

We’ll cover how each product compared in:

  • Ingredients

  • Fragrance

  • Price

  • Consistency

  • Availability

Over-all Winner: Wild Willies Beard Balm

Wild Willies: Best for all beard types

Shea Moisture: Synthetic fragrances & hard to apply

Key Similarities and Differences






Amazon Reviews

Wild Willies


2 oz

2 Scents


4.5 Stars (1086)

Shea Moisture


4 oz

1 Scent

Natural & 


4.5 Stars



Winner: Wild Willies- Made with natural ingredients

               Shea Moisture- Contains synthetic fragrances

Wild Willies- Wild Willies beard balm contains 12 naturally derived ingredients, including carrier oils, shea butter, essential oils, Vitamin E, and beeswax. 

Shea Moisture- Shea Moisture beard balm also contains 12 ingredients, but they are a mix of natural ingredients and chemicals. 

Wild Willies is the best option if you are looking for a beard balm with naturally derived ingredients.

Wild Willies Beard Balm Ingredients

Castor Oil, Shea Butter, Beeswax, Sweet Almond Oil, Argan Oil, Grapeseed Oil, Jojoba Oil, Vitamin E, Tea Tree Oil, Cedarwood Oil, Rosemary Extract, Sunflower Seed Oil

Wild Willies beard balm does not contain any harmful chemicals or ingredients that could have a bad reaction with your skin. 

Shea Moisture Beard Balm Ingredients

Castor Seed Oil, Shea Butter, Grape Seed Oil, Candelilla Wax, Coconut Oil, Carnauba Wax, Hydrogenated Castor Oil, Passion Fruit Seed Oil, Argan Kernel Oil, Tea Tree Leaf Oil, Tocopheryl Acetate, Fragrance

Shea Moisture beard balm consists of synthetic fragrance (Parfum), which is a generic term that could contain anywhere from 30-50 different chemicals. 

Synthetic fragrances often cause an allergic reaction, especially if you have sensitive skin.

Beard Butter - Original

Beard Butter - Original

$ 9.86

The Best Beard Balm Money Can Buy Without even having to break the bank! Organic Beard Balm Ingredients Who wants to put nasty ingredients on their face? Since you’re on the hunt for an awesome beard butter, we’re going to… Read More


Winner: Wild Willies- has 2 naturally derived scents

               Shea Moisture- has only 1 scent with synthetic fragrances

Wild Willies currently has 2 scents to choose from. Their original beard balm has a manly, woodsy smell, and their Cool Mint beard balm is scented with peppermint and eucalyptus essential oils. 

Shea Moisture currently only has 1 beard balm scent. It is unclear from their website what the scent is, which is only listed as “fragrance”. After checking out many of their reviews, the scent seems to be light like vanilla. 

Wild Willies Options

  • Original Beard Butter

  • Cool Mint Beard Butter

Shea Moisture Options

  • Maracuja & Shea Butter Original Beard Balm


Winner: Shea Moisture is as low as $2.50 per ounce. 

               Wild Willies is $4.93 per ounce. 

Shea Moisture- Although both beard balms are reasonably priced, Shea Moisture beard balm comes in a 4 oz container and is only $9.99. 

Wild Willies- Still a great price but Wild Willies comes in a 2 oz container and is $9.86. 

Shea Moisture Beard Balm does have a lower price overall, however, if you want a higher quality beard balm that is still at a reasonable price, you may want to go with Wild Willies. 


Winner: Wild Willies- Butter-like consistency

               Shea Moisture- Wax-like consistency

Wild Willies- consists of Shea butter and beeswax, which gives it more of a butter-like consistency. It is easily applied and will run through your hands and beard like butter. 

Wild Willies Beard Balm Benefits

  • Provides a light hold

  • Softens coarse facial hair

  • Prevents split ends & dandruff

  • Reduces split ends

Shea Moisture- consists of candelilla wax and carnauba wax that gives their balm more of a wax-like consistency. Many of the reviews mention how hard it is to get the balm out of the container and that it can be difficult to distribute evenly throughout your beard. 

Shea Moisture Beard Balm Benefits

  • Provides a strong hold

  • Shapes and defines beard styles

  • Seals in moisture


Winner- Wild Willies- More available 

               Shea Moisture- Not as available

Wild Willies- available at multiple in-store retailers, as well as their website and Amazon (prime product). Their website is very user-friendly, and the products are always available. 

Shea Moisture- available at a few different in-store retailers. It is also available on their website and on Amazon. However, their beard balm is currently out of stock on their website, and it is not an Amazon Prime product, so you wouldn’t be able to return it. 


Wild Willies

Shea Moisture


  • Walmart

  • CVS

  • Target

  • Bed Bath & Beyond

  • Best Buy

  • HEB

  • Walmart

  • Kohl’s

  • Target


  • Amazon


  • Amazon


Beard Butter - Cool Mint

Beard Butter - Cool Mint

$ 9.86

 THE BEST FORMULA FOR THE BEST BEARD You’ve probably tried everything. Oils, creams, serums and anything else that promises you the perfect beard.Look no further: our premium balm is the best solution to your beard grooming needs. Its texture and… Read More

Over-all winner: Wild Willies Beard Oil

Wild Willies: Best for all beard types

Baxter Beard Oil: Synthetic fragrances & hard to apply

Ingredients winner: Wild Willies
Fragrance winner: Wild Willies
Price Winner: Shea Moisture

Consistency Winner: Wild Willies

Availability Winner: Wild Willies

What did we miss?

Comment below if you have used Wild Willies or Shea Moisture beard balm, and let us know what you think. Also, let us know if we missed anything on this comparison or if there are other products you would like us to review. 

Beard Butter - Original

Beard Butter - Original

$ 9.86

The Best Beard Balm Money Can Buy Without even having to break the bank! Organic Beard Balm Ingredients Who wants to put nasty ingredients on their face? Since you’re on the hunt for an awesome beard butter, we’re going to… Read More

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