Shea Moisture Beard Oil VS Wild Willies Beard Elixir


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It can be tough to find the right beard oil due to the sheer number of them on the market. In this blog post, we will compare Shea Moisture beard oil to Wild Willies beard oil.

In this article we’ll cover:

  • Key similarities and differences

  • Ingredients Quality

  • Product Scent

  • Cost of Product

Shea Moisture Beard Oil vs Wild Willies Beard Elixir: A Quick Look

SheaMoisture Beard Oil: Shea Moisture is a well-established brand. They're yet another long-standing toiletry brand trying to jump on the beard care train. Unfortunately, they claim to have natural products but often have hidden additives when studying the list details. 

Wild Willies Beard Oil: Wild Willies was established to cater specifically to high-quality beard care. There are no hidden chemicals or perfumes and ingredients are always sourced from the most sustainable place possible. 

The Overall Winner: Wild Willies offers a superior product that will moisturize your beard at an excellent value.

Beard Oil

Beard Oil

$ 10.00

A Badass Beard Oil that hydrates and softens your beard. The right consistency so your beard feels soft yet not greasy.  Restores Moisture Leaves your beard feeling soft Leak-proof easy to use pump  … Read More

Key Similarities and Differences

Wild Willies Beard Oil

SheaMoisture Beard Oil


  • Proudly made in the US

  • All-natural ingredients

  • No added fragrance, parabens, or sulfates

  • 2 fl oz. of product

  • Origin of product is unknown

  • Contains fragrance 

  • Size is 1.3 fl oz.

  • A green washed company with big promises that aren’t fully transparent

  • No mineral oil, parabens, or sulfates

  • Made with fair trade shea butter to prevent drying beard hair

Key Similarities

  • Both products are designed to support beard moisture

  • Both oils are a great complement to the brand's beard wash

  • For dry or coarse hair apply just a few drops of either product

  • Neither product leaves a greasy film

  • Both products are free of mineral oil, parabens, and sulfates

Key Differences

  • Ingredient quality when reading the label, including hidden harsh ingredients with Shea Moisture

  • Sourcing: Shea moisture is cannot be bought directly from the product’s website; Wild Willies is available exclusively through their website

  • Size: 2 ounces of Wild Willies vs 1.3 ounces of Shea Moisture

  • Scent: Wild Willies is offered in two scents vs. Shea Moisture's one scent with artificial fragrance

Ingredients Quality

Wild Willies Beard Oil

Let's review a full list of ingredients for Wild Willies:

  • Grapeseed oil to moisturize thick coarse hair

  • Argan oil for restoring moisture and shine

  • Mauritia flexuosa fruit oil for an extra layer of moisture

  • Apricot kernel oil for softening the hair

  • Castor seed oil for keeping beard hair soft

  • Tea tree oil for sensitive skin and acne

  • Rosemary leaf oil for stimulating hair growth and a nice scent

  • Jojoba oil to manage and prevent split ends

  • Juniperus virginiana oil for combatting itchy dry facial skin

All you need is just a few drops of Wild Willies beard conditioning oil after use of a beard wash. With it, you can keep your skin moisturized and beard hair strands lush- even with thick coarse hair.

SheaMoisture Beard Oil

Maracuja & Shea Oils Beard Conditioning Oil Moisturize & Soften

Shea Moisture's maracuja oil shea butter oil offers a different blend of oils than Wild Willies. Let's review:

  • Grape Seed Oil for moisturizing hair

  • Sunflower Seed Oil for supporting hair growth

  • Olive Fruit Oil for shine

  • Castor Seed Oil for softening the hair

  • Fair Trade Shea Butter for locking in hydration and taming split ends

  • Passiflora Edulis Seed Oil (Passionfruit/Maracuja) for providing a variety of vitamins and minerals for a glowing healthy hair shaft and skin

  • Argania Spinosa Kernel Oil for softening and restoring shine

  • Coconut Oil for extra hydration and antimicrobial properties

  • Sweet Almond Oil for a healthy scalp free of dry inflamed skin

  • Jojoba Seed Oil for optimizing hair health and split ends

  • Parfum (Essential Oil Blend) for scent, however, it can lead to dry facial hair and dry skin

The Shea Moisture brand was founded on sourcing raw shea butter handcrafted into hair and skin care products. It's a great part of a beard care regimen for its benefits. Although, since it is solid at room temperature, it is typically included in a beard balm rather than a beard conditioning oil.

The Winner

Wild Willies for a clean ingredients list. This is very important. Shea Moisture brand is listing perfume, rather than the actual ingredients, which usually indicates an unknown synthetic substance was added. Synthetic chemicals can lead to drying bear hair, rather than moisturizing it.

Product Scent

Wild Willies Beard Oil

Wild Willies is offered in two scents: Original and Cool Mint. The original scent is refreshing, earthy, and not overpowering with hints of cedarwood, rosemary, and tea tree oil. The cool mint beard oil invigorates with a minty scent from peppermint oil and underlying hints of eucalyptus. Most importantly, there are no synthetic additives to boost these scents.

SheaMoisture Beard Oil

SheaMoisture beard conditioning oil is only offered in one scent with an artificial fragrance. The brand does not elaborate on what this scent is, but it can be described as a musky yet sweet earthy scent

The Winner

Wild Willies for a scent consumers love and no additives are necessary.

Cost of Product

Wild Willies Beard Oil

This conditioning beard oil is for sale at $9.86 for 2 ounces or $8.87 with a subscription (10% off). That makes the value $4.93 per ounce. Plus, they offer free shipping on orders over $50 in the US.

SheaMoisture Beard Oil

SheaMoisture beard conditioning oil ranges from $11.99 to $19.99 for 1.3 ounces, depending on the retailer (such as Walmart and Amazon). Each retailer offers its own shipping terms and options for returns.

The Winner

Wild Willies beard oil for men is a better product at a better price, making it the easy winner. Get more beard oil for a great value when compared to shea butter beard conditioning oil.

Beard Oil

Beard Oil

$ 10.00

A Badass Beard Oil that hydrates and softens your beard. The right consistency so your beard feels soft yet not greasy.  Restores Moisture Leaves your beard feeling soft Leak-proof easy to use pump  … Read More

Bottom line - Wild Willies vs. SheaMoisture Beard Oil

SheaMoisture beard oil is part of a brand that has big promises and sounds great on paper, like fair trade shea butter and no mineral oil. Sadly, most are not true when you look at their ingredients list.

Instead, Wild Willies offers an eco-friendly blend free of chemicals that can dry facial skin. Instead, their beard conditioning oil is designed to moisturize thick coarse hair after the use of their beard wash.

Wild Willies is the clear winner here for many reasons. Let’s review the winner for each category:

  • Ingredients Quality- Wild Willies for only ingredients that help with restoring moisture and keeping beard hair soft

  • Product Scent- Wild Willies

  • Cost of Product- Wild Willies 

Beard Oil

Beard Oil

$ 10.00

A Badass Beard Oil that hydrates and softens your beard. The right consistency so your beard feels soft yet not greasy.  Restores Moisture Leaves your beard feeling soft Leak-proof easy to use pump  … Read More

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