Collection: SKIN & BODY

As men, we have appearances to keep up. The guide to clean, blemish-free skin is in the type of face wash you use. If you aren't washing your face correctly, you're likely to have dry skin, clogged pores or unsightly blemishes.

If you've ever been nagged about washing your face twice a day, it turns out there was good reason for it. However, when it comes to your cleaning routine, you can't just use any product. Run-of-the-mill soap dries out more sensitive skin and body wash can be harsh and irritating. A good cleanser is critical to your morning routine.

What Good Is a Face Wash?

What happens if you don't wash your face? When you slack on your skincare, not only will your beard look unhealthy and even patchy, but your pores are likely to become clogged and irritated. Unwashed faces appear oily and dirty. When you slack on your hygiene, you can add years to your appearance.

Skin Maintenance

The glands under your skin produce sebum as a protectant. The glands rely on hair follicles to allow the oil to reach the surface. Once on the surface, it forms a barrier to prevent bacteria from entering the skin. When dirt builds up, it blocks the follicle and traps dead skin cells, sebum and sweat. With the lack of sebum, bacteria can penetrate the follicle and cause acne breakouts.

A proper face wash cleans the pores and prevents dirt and grime from building up. When you have a poor cleansing routine, you are more likely to have itchy, dry skin. Itchy skin leads to scratching, leading to entry points for infection.

Hydration Boosting

Dehydrated skin is itchy and dry and may show signs of premature aging. Dry skin shrinks healthy skin cells, revealing more wrinkles. For guys who want improved skin, hydration should be a priority. If you use a face wash with moisturizing elements, you hit two birds with one stone.

Of all the skin on your body, your face, ears and neck are the most sensitive. Your face is likely to show the first signs of wrinkles, skin cancer and other blemishes because it sheds skin cells faster than most parts of the body. To repair itself, it requires plenty of moisture. While applying a moisturizer after your skin routine helps, your face wash should also include natural moisturizers to help boost hydration.

Beard Growth

If you want an enviably bushy, beard, you have to take care of the skin beneath it. Beard growth can already come with the dreaded itchiness, and you can multiply this discomfort if you don't treat your face right. Your beard may suffer from dandruff and ingrown hair.

Think of skincare as your beard routine's foundation. If you're prone to ingrown hairs, use a face wash and a scrub. Wash your beard with the rest of your face. Like your skin, an uncleaned beard collects dead skin cells, dirt, oil and germs.

How Should You Handle Washing Your Face?

If you're like most, you may think there isn't an art to face-washing. Unfortunately, most Americans aren't washing their faces correctly. While some wash too little, others wash too much. Don't worry; we'll break down how to optimize your face wash use.

Avoid Overwashing

Did you know that washing your face too much is just as bad as not washing your face at all? When you overwash, you compromise the skin barrier. Damaged skin becomes more vulnerable to pollutants, the sun and other elements. If you have problems with rosacea or eczema, you should be especially careful not to over-scrub.

A good rule of thumb is to wash your face twice a day, once in the morning and once at night. The only time you should wash more than twice is after a workout session to clean off sweat and the salt in it.

Use Your Hands

There's no need for fancy tools when washing your face. Your hands are the best equipment for the job. Use your fingertips to massage the skin during the cleanse. Gently rubbing your skin can increase circulation and encourage lymphatic drainage. Using a washcloth or sponge can cause irritation and redness.

Don't Scald Yourself

Don't buy into the idea that the hotter the water, the cleaner your skin. Hot water not only burns but it can dry you out. When washing your face with hot water, you risk facial flushing, especially if you have rosacea. To avoid damage, use cool or lukewarm water when washing your face.

Use the Right Face Wash

Looking at the face wash market may be overwhelming at best. No two faces are the same and what works for you may not work for someone else. When choosing a cleanser, look for natural ingredients. Moisturizing washes with limited chemicals are gentle on the most sensitive skin.

Now, there may be times you need a little more aggressive approach to cleansing your face. That's where our tough scrub comes in handy. If you have oily skin, you need an exfoliator, too. Scrubs are designed to clean your pores to rid your face of dirt, grime, sweat and dead skin.

Dry With a Clean Towel

Dedicate towels to dry your face after washing. Dirty or used towels can spread bacteria on your face, eliminating the purpose of cleaning. Do not rub your skin, but instead pat dry to avoid abrasions from the towel.

Keep Your Face Clean With Wild Willies

Add our True Cleanse face wash to your daily regimen. Our cleanser includes natural ingredients formulated to cleanse and moisturize, leaving your skin feeling hydrated, energized and restored.

Men know the struggle of finding a good face wash that isn't geared towards women. You don't have to dip your face in floral scents and lavender to be fresh and clean. A high-quality face soap should leave you feeling refreshed after, without irritated or inflamed skin. Care for yourself by choosing a cleanser free of harsh chemicals and washing at least two times a day for optimal results.