Get Ruggedly Clean with the Wild Willies new Rugged Clean Body Bar & experience an ultimate clean that any man would respect.
Live Free. Stay Wild.

As a man, you’ve likely experienced a time after a long days work, where you struggle to clean off the dirt and grime with ordinary soap. Other soaps can’t take on the hard job of giving you the clean feel… like a man. In other words, they don’t cut the mustard. We decided enough was enough and developed the best soap for cleaning off the toughest mud and the nastiest grime. Our Dual-Action Technology will help wash away sweat and dirt and support odor protection. The best part is your skin will be so soft your lady will invite you back inside.